instagram · insight · rankingsolari:read

solari insight instagram ranking creators

Rank Instagram creators within a category.

MCP tool: solari_insight_instagram_ranking_creators
CLI: solari insight instagram ranking creators
Access: solari:readAvailable on any SOLARI plan, including the trial. One credit per successful call.Available on any SOLARI plan, including the trial. One credit per successful call.
Plans: Any paid plan or trial
Credit: 1

Overview

Creator leaderboard for one market: creators who make brand-tagged content, ranked within a category so a specialist isn't beaten by a big account with one post in it. Brand, agency, and shop accounts are left out.

When to use it — When you want the top creators for a category, by reach, efficiency, or growth. For brands, use ranking brands.

What comes back — One page of ranked creators, plus any creator you asked to find (lookup).

Parameters

regionenumoptional: KR or JP — the creator's own market.default "KR"ValuesKRJP
daysintegeroptional: 30 or 90.default 30
sortenumoptional: What to rank by: total views, views per post, likes, brands worked with, sponsored views, reach, lift, or growth.default "plays"Valuesplaysmedian_playslikesbrandssponsored_playsreachliftgrowth
kindenumoptional: creator for individuals, magazine for magazine and media accounts.default "creator"Valuescreatormagazine
scopestringoptional: Category: all, d1:<group>, or d2:<group>/<category>. Valid values come back in categories and category_groups.≤ 120 chars
brand_account_idstringoptional: A brand's account_id. Opens the board in that brand's top category.uuid, pattern ^([0-9a-fA-F]{8}-[0-9a-fA-F]{4}-[1-8][0-9a-fA-F]{3}-[89abAB][0-9a-fA-F]{3}-[0-9a-fA-F]{12}|00000000-0000-0000-0000-000000000000|ffffffff-ffff-ffff-ffff-ffffffffffff)$
brand_usernamestringoptional: A brand's username. Ignored when brand_account_id is set.≤ 64 chars
find_usernamestringoptional: Any creator username to locate on this board.≤ 64 chars
min_postsintegeroptional: Only creators with at least this many posts in the category: 3, 10, or 30.default 3
min_followersintegeroptional: Follower floor: 1000, 10000, or 100000.default 10000
limitintegeroptional: How many rows per page.≥ 1
offsetintegeroptional: How many rows to skip.default 0≥ 0

Response

region / days / sort / list_kindstring · integer: Settings applied.
scope / scope_sourcestring: Category ranked in, and where it came from.
min_posts / min_followers / min_reelsinteger: Filters applied. min_reels applies to the sorts that need reels.
totalinteger: Creators in this category.
max_rankinteger: The deepest rank you can page to.
snapshot_readyboolean: false while the first board is still being built.
median_metric / sponsored_share_mediannumber | null: Category medians. First page only.
snapshot_attimestamp | null: When the board was built.
itemsobject[]: Ranked creators.
lookup / lookup_reason / lookup_scopesobject | string | string[]: Same as ranking brands, for find_username.
categories / category_groupsobject[]: Valid scopes with their creator counts.

items[] · lookup.row

rankinteger: Position on the board.
account_iduuid: account_id for the other tools.
username / full_namestring: Handle and display name.
follower_countinteger | null: Followers.
post_count / reel_countinteger: Brand-tagged posts and reels in the category.
brand_countinteger: Brands tagged in those posts.
total_plays / median_playsinteger: Total views and views per post.
total_likes / total_commentsinteger: Engagement.
sponsored_post_count / sponsored_total_plays / sponsored_median_playsinteger: The same numbers for sponsored posts only.
organic_median_playsinteger | null: Views per post for non-sponsored posts.
organic_post_count / organic_total_playsinteger | null: Posts and total views without the sponsored ones. Null when the counts don't add up.
sponsored_sharenumber | null: Sponsored posts over all posts, 0–1. Null when there are no posts.
baseline_median_viewsinteger | null: The creator's usual views per post across everything they post.
ad_partner_countinteger | null: Brands they've run ads for.
reach_ratenumber | null: Views per follower. Null when the baseline is too small.
liftnumber | null: Views per post against their own usual median. 1.5 means 50% above usual.
growth_m1number | null: One-month view growth. 0.27 means +27%.

Example

Request

$ solari insight instagram ranking creators region=KR days=30 scope=d2:BEAUTY/MAKEUP limit=1

Response · Long strings and repeated array entries are trimmed for readability.

{
  "region": "KR",
  "days": 30,
  "sort": "plays",
  "max_rank": 1000,
  "list_kind": "creator",
  "scope": "d2:BEAUTY/MAKEUP",
  "scope_source": "explicit",
  "min_posts": 3,
  "min_followers": 10000,
  "min_reels": 0,
  "offset": 0,
  "limit": 1,
  "snapshot_ready": true,
  "total": 2841,
  "median_metric": 61200,
  "sponsored_share_median": 0.4,
  "snapshot_at": "2026-09-22T19:04:11.482913+00:00",
  "lookup_username": null,
  "lookup_reason": null,
  "lookup_scopes": [],
  "categories": [
    {
      "depth_1": "BEAUTY",
      "creators": 2841,
      "depth_2": "MAKEUP"
    },
    {
      "depth_1": "BEAUTY",
      "creators": 2310,
      "depth_2": "SKINCARE"
    },
    "… 38 more"
  ],
  "category_groups": [
    {
      "depth_1": "BEAUTY",
      "creators": 5120
    },
    "… 11 more"
  ],
  "items": [
    {
      "account_id": "018ecc75-55d8-70a7-a348-d370aa504ed9",
      "rank": 1,
      "user_id": "018ecc75-55d8-70a7-a348-d370aa504ed9",
      "username": "beinny_motd",
      "full_name": "베이니 BEINNY",
      "follower_count": 205754,
      "post_count": 22,
      "brand_count": 14,
      "reel_count": 19,
      "total_plays": 3120400,
      "median_plays": 98200,
      "total_likes": 84210,
      "total_comments": 3120,
      "sponsored_post_count": 15,
      "sponsored_total_plays": 2010300,
      "sponsored_median_plays": 91200,
      "organic_median_plays": 112000,
      "baseline_median_views": 64000,
      "ad_partner_count": 14,
      "reach_rate": 0.48,
      "lift": 1.53,
      "growth_m1": 0.27,
      "organic_post_count": 7,
      "organic_total_plays": 1110100,
      "sponsored_share": 0.6818
    }
  ],
  "lookup": null
}

As an MCP call

{
  "name": "solari_insight_instagram_ranking_creators",
  "arguments": {
    "region": "KR",
    "days": 30,
    "scope": "d2:BEAUTY/MAKEUP",
    "limit": 1
  }
}

Notes

The board is rebuilt daily. snapshot_at tells you when.
reach, lift, and growth are null for creators whose baseline is too small.
Creators only count in categories that make up a real share of their posts.

Machine-readable: /docs/tools/insight-instagram-ranking-creators.md

Overview

Parameters

Response

Example

Notes

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